Web Content Producer- SEO Analyst

Company Details

Medical University of South Carolina


Entity/Organization:  MUHA (Medical University Hospital Authority/Medical Center)

Hours per week: 40

Scheduled Work Hours/Shift: M-F 830A-500P

Fair Labor Standards Act Status: Salaried

Job Summary/Purpose: The Web Content Producer – Search Engine Optimization (SEO) Analyst reports to the Director, Digital Strategy and Web Resource and is part of the Information Solutions department. This Analyst ensures all websites have been optimized to attract and engage customers/patients; works with centralized digital web team and key content customers to drive SEO in content creation and content programming. Responsible for planning, implementing and managing overall enterprise SEO strategy to support MUSC’s healthcare, academic, and research mission. This role will research, analyze and report on competitive strategies, staying up to date on SEO & digital marketing best practices/trends and translate these findings for business adoption; developing & recommending plans to drive continuous SEO improvement.   In addition, this role will be accountable for web content creation and editing of sections of MUSC’s web domain.

Minimum Training and Education: Bachelor’s degree and five years of professional work experience with web databases. Deep understanding of web analytics, with proven ability to generate web analytics reports and consult on web analytics at multiple levels within the organization. Knowledge of web production technology, web accessibility standards, usability best practices, and strong attention to detail required. Knowledge of SEO best practices, including site performance implications. Familiarity with cross browser functional disparities and remediation steps. Experience with Google Webmaster Tools. Demonstrated project/task management, attention to details, and solid organizing/prioritization skills. Demonstrated experience in building in CMS sites (WordPress, Site Executive, Sitecore). Familiarity of Analytics Platforms (Google Analytics or other), certification in GA a plus.  Ability to create clear analytics reports, along with impactful persuasive recommendations while meeting deadlines. Ability to manage multiple clients and projects while not compromising quality

Required Licensure, Certifications, Registrations:

Additional Duties and Responsibilities:

Physical Requirements: Ability to perform job functions while standing. (Frequent) Ability to perform job functions while sitting. (Continuous) Ability to perform job functions while walking. (Continuous) Ability to work indoors. (Continuous) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to bend at the waist. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Continuous) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to twist at the waist. (Frequent) Ability to perform ‘pinching’ operations. (Infrequent) Ability to fully use both hands/arms. (Continuous) Ability to fully use both legs. (Continuous) Ability to reach in all directions. (Continuous) Ability to lift and carry 15 lbs. unassisted. (Infrequent) Ability to lift/lower objects 15 lbs. from/to floor from/to 36 inches unassisted. (Infrequent) Ability to lift from 36 inches to overhead 15 lbs. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects at a distance (Continuous) Ability to match or discriminate between colors. (Continuous) (Selected Positions) Ability to determine distance/relationship between objects; depth perception. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Continuous) Ability to work in a latex safe environment. (Continuous) *Ability to maintain tactile sensory functions. (Continuous) *(Selected Positions) *Ability to maintain good olfactory sensory function. (Continuous) *(Selected Positions) *Ability to be qualified physically for respirator use, initially and as required. (Continuous) (Selected Positions)

Opening date: Eastern Daylight Time

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