SOCIAL MEDIA SPECIALIST – 1026490
The Social Media Specialist is responsible for leading large Scripps social media initiatives, projects, and programs. The Social Media Specialist drives Scripps’ engagement, nurturing and growth of its social media community as well as executes Scripps’ strategic goals in building brand awareness and preference, creating brand loyalty and driving lead generation. Leads and establishes Scripps social media communications and advertising strategy. Creates strategic social media policy and provides consultation and recommendations for complex projects and initiatives. Educate, guide and collaborate with department stakeholders to effectively leverage social media and digital marketing as part of their marketing and communication plans. Establishes the process and guidelines for the development, management and monitoring of content across owned, earned, and shared channels. Expert representative of Scripps with key influencers in the digital space.
Required Education/Experience/Specialized Skills: Bachelor’s degree in marketing, communication, digital media or related field. 4+ years of professional experience in planning, managing and executing web, digital or social media initiatives. Extensive experience with prevalent social media platforms and digital marketing. Excellent writing, editing and optimization skills. Working knowledge of analytics tools. Knowledge of digital marketing best practices and understanding of digital production processes.
Preferred Education/Experience/Specialized Skills/Certification: Exceptional research and verbal communication skills. Ability to effectively communicate complex medical information to a consumer audience. Organized with strong attention to details. Ability to multitask and meet deadlines. Experience or interest in health care. Passionate about social media and digital marketing. Familiarity with website development; content management systems; user interface and information architecture, graphic design and layout; branding, SEM, and digital advertising. Ability to lead a matrixed, multi-disciplined team.
Scripps Health is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, sexual orientation, or gender identity/expression), age, marital status, status as a protected veteran, among other things, or status as a qualified individual with disability.
Job: Marketing / Communications
Primary Location: Central San Diego County-SAN DIEGO-SCRIPPS CORPORATE OFFICES
Work Locations: SCRIPPS CORPORATE OFFICES
4275 CAMPUS POINT COURT
SAN DIEGO 92121
Organization: Scripps Health Corp
To apply for this job please visit scripps.taleo.net.
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