Social Media Manager

Company Details

LA Clippers


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Posted by L.A. Clippers on Thursday, June 7, 2018

We are committed to building the LA Clippers into a hard-charging and fiercely competitive sports organization and business entity. Our front office’s focus centers on Steve’s vision, which is comprised of the following 6 objectives:

1.    Win NBA Championships

2.    Build Our Brand / Generate Profit

3.    Make Staples Center Our Home Arena

4.    Become A Beloved Community Partner

5.    Drive Innovation

6.    Work Every Day to Transform the LA Clippers into A World-Class And Globally-Recognized Sports Organization.

Job Summary 

The Social Media Manager will be responsible for the planning, alignment, management, and execution of all campaigns across Clippers social media platforms. Essential to the position is the ability to ideate around short and long form content, grow and engage domestic and international audiences and execute digital strategies while maintaining brand integrity and consistency.

Principal Duties and Responsibilities

·   Lead and develop social media strategy to drive engagement and increase followers

·   Build and amplify a consistent brand and channel voice

·   Expand reach and engagement of L.A. Clippers owned social media channels

·   Drive the development and execution of a social media calendar, spanning across and supporting multiple content pillars

·   Ideate and execute timely, innovative daily content to engage Flywheel followers

·   Collaborate with PR and Marketing to execute content programs, working with talent and building social influencer marketing campaigns

·   Implement and maintain social media guidelines for all platforms

·   Cultivate smart, strategic partnerships across brands and influencers that support content and marketing objectives; Support larger brand activations across all social platforms

·   Assists with digital goal setting, paid media campaigns, lead-gen and monetization strategy.

·   Attends and covers necessary Clippers’ events, community initiatives and other events as determined.

·   Utilizes native social analytics and third-party toolsets to educate marketing initiatives and devise better content development.

·   Timely monitoring of business and brand related news, and breaking stories across social

·   Monitor and report trends in social media and channel topics

·   Work with the Creative and Marketing team to maintain a cohesive brand ethos, story, voice and connected consumer journey through all social media platforms and mediums

·   Support Marketing with brand initiatives tied to social media execution

·   Suggests and implements new features and technologies to develop brand awareness, like promotions, contests and competitions.

·   Manages Global Social Media Coordinator based in Beijing; day-to-day to advise on best practices and strategies for international growth.

·   Reports updates on team progress to goals, digital benchmarks and KPIs to leadership team.

·   Assists in the ideation and production of digital content for Clippers’ social channels.

·   Creates and grows relationships with social platforms, third party partners and key influencers.

·   Liaises with third-party vendors and creative agencies to execute large scale, global digital activations.

Characteristics / Qualifications

·   Bachelor’s degree required in Marketing or relevant.

·   4-5 years of experience in digital, marketing or content role preferred.

·   Deep familiarity and experience with social platforms (Instagram, Facebook, Pinterest, Twitter, YouTube, LinkedIn) to engage a target audience of fitness enthusiasts

·   Extraordinary written and verbal communication skills with strong storytelling capabilities

·   Experience with social media tools for business, including those offered by the major platforms and third parties.

·   Familiarity with paid social media buying and optimization preferred.

·   Willingness and ability to work nights, weekends and holidays as needed.

·   Demonstrated dedication with the ability to lead projects from origin through execution.

·   Willingness to learn and should be able to flourish in a high growth, dynamic environment.

·   Self-starter and entrepreneurial spirit with hands-on approach towards business.
·   Demonstrated dedication with the ability to oversee projects from origin through execution.

·   Willingness to learn and should be able to flourish in a high growth, dynamic environment.

·   Effective communication skills, both oral and written.

·   Self-starter and entrepreneurial spirit with hands-on approach towards business.

Equal Opportunity Statement

The LA Clippers are an equal opportunity employer. It is the Clipper’s desire and intent that all employees enjoy a professional business working environment that is free from discrimination and harassment.

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