Social and Content Marketing Director

Company Details

TPN

Creative Commerce Agency

TPNRETAIL

Summary

TPN is looking for a candidate who is seeking an opportunity to work with the Senior Director of Media and Activation to grow our social marketing practice. We are seeking a Social Marketing Director who is excited about educating and building processes and knowledge both internally and externally. This person must be able to work independently and have a desire to build, educate and grow.

Core Accountabilities

  • Demonstrates extensive knowledge of the social marketing and media landscape including major platform (facebook, instagram, pinterest, twitter) best practice in terms of rules, moderation, content, paid media and consumer engagement
  • Delivers social marketing solutions that are both grounded in strategy and show an in-depth knowledge of the clients business
  • Exhibits a deep understanding of strategic development, merchandising and management on major social platforms
  • Understands emerging platforms and new offerings of all of the platforms and understands the nuanced differences of each channel and how they work together
  • Educates colleagues both internally and externally on the social landscape, processes and social strategies
  • Understands the latest in social commerce and designs on-platform merchandising efforts meant to drive brand awareness and conversion
  • Partners with both planning for insights and research as well with creative to deliver on concept
  • Provides marketplace expertise and education to the agency and clients
  • Ability to manage a team

Core Skills

  • Adept in all aspects of media planning including channel planning against the entire digital landscape, media planning and buying/negotiations and implementation
  • Experience in media analytics; ideally experience in connecting media to the sales
  • Experience working on managing brands on major social media platforms
  • Understanding of social influencer programs
  • Experience with social listening tools and developing insights based on findings
  • Understands target segments and how to plan social engagement based on specific behaviors
  • Oral Communications
    • Organizes ideas and communicates oral messages appropriately to others
    • Participates in conversation, discussions and group presentations
    • Selects an appropriate medium of conveying a message
    • Uses verbal language and other cures such as body language, tone and level of complexity to the audience
    • Speaks clearly and concisely
    • Understands and responds to listener feedback and asks questions when needed
  • Written Communications
    • Communicates thoughts, ideas, information and messages in writing
    • Records information completely and accurately
    • Effectively composes and creates documents, letters, directions manuals, reports, proposals, graphs, etc
    • Uses language, style, organization, and format appropriate to the subject matter, purpose and audience
    • Includes supports documentation and attends to all levels of detail
    • Checks, edits and revises for correct information, appropriate emphasis, form, grammar, spelling and punctuation
  • Builds internal/external relationships
    • Relates to others in an open and accepting manner
    • Develops relationships with others as a key priority
    • Treats others with respect
    • Shows consistency with principles, values and behaviors
    • Follows through on commitments
    • Develops a give and take attitude
    • Strives for win-win solutions
  • Accuracy/Attention to Detail
    • Applies appropriate attention to detail
    • Work can be relied upon for thoroughness and accuracy
  • Focus on Client Needs
    • Anticipates and identifies internal and external client needs
    • Takes action to meet client needs
    • Develops effective working relationships with clients
    • Continually searches for ways to increase client satisfaction
  • Ability to work independently
  • Sound business and professional ethics

Requirements

  • Years Experience: 5+ years experience in social marketing managing major brands on social platforms and developing cohesive social strategies
  • Previous experience in retail marketing preferred
  • Previous Amazon.com experience strongly preferred
  • Education: Four-Year Degree in communication, marketing or related field
  • Job Type: Permanent, Full-Time
  • Travel: Based on the requirements and location of the account being serviced

* Equal Opportunity Employer.

Department: digital
This is a full time position

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