Marketing Director, North America

  • Full Time
  • Atlanta

Company Details

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem.

GSMA

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem. Our mission is to further the strategic, commercial, technological, developing world and advocacy interests of our members. The GSMA produces industry-leading events such as Mobile World CongressMobile World Congress ShanghaiMobile World Congress Americas and the Mobile 360 Series conferences.

Every day we work to harness the power of mobile to achieve our industry purpose – Connecting Everyone and Everything to a Better Future – through four main activities:

  • We provide strategic direction and thought leadership to our members
  • We drive collaborative industry programmes aimed at maintaining operator relevance in the digital world
  • We advocate for the industry to regulators, policy makers and society as a whole
  • We convene the broad mobile communications ecosystem at our industry leading events

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem. Our mission is to further the strategic, commercial, technological, developing world and advocacy interests of our members. The GSMA produces industry-leading events such as Mobile World CongressMobile World Congress ShanghaiMobile World Congress Americas and the Mobile 360 Series conferences.

Every day we work to harness the power of mobile to achieve our industry purpose – Connecting Everyone and Everything to a Better Future – through four main activities:

  • We provide strategic direction and thought leadership to our members
  • We drive collaborative industry programmes aimed at maintaining operator relevance in the digital world
  • We advocate for the industry to regulators, policy makers and society as a whole
  • We convene the broad mobile communications ecosystem at our industry leading events

About the Team

Our people include some of the best talent from around the world. We are a truly international organisation with offices in London, Atlanta, Barcelona, Brussels, Hong Kong and Santiago, and through our different offices we embrace the diversity that has allowed the mobile industry to be acknowledged as one of most fast moving and dynamic industries in the world.
In North America, we cover USA, Canada, Greenland and Caribbean, and work with some of the world’s most influential companies in both the operator community but also the wider ecosystem. The North America team is headquartered in Atlanta, Georgia.

What the hiring manager says

“North America is no doubt one of the most exciting and influential markets in the world, with its massive economy and powerhouse of technology innovation. We cover two of the top mobile operators in the world – AT&T and Verizon, and at the same time also look to engage more extensively with ecosystem and technology companies such as Google, Apple, Qualcomm, Microsoft, Amazon, etc., who are quickly becoming global leaders in innovation.
We need to expand and better communicate with our members and stakeholders on the many GSMA initiatives both globally and regionally, and at the same time increase the GSMA exposure and brand in the region to better position the GSMA as a world-leading thought leader.” – Head of North America.

About the Role

We are looking for a creative and energetic Director of Marketing, North America to lead GSMA marketing in the region. This new role will lead the development of best-in-class regional marketing capability, to carry out the strategic aims of GSMA initiatives in North America and deliver against the regional agenda.

The Director of Marketing, North America reports to the Head of North America, based in Atlanta.  This role works very closely with the Heads of Strategic Engagement and Technology to gain an acute understanding of GSMA’s needs in North America for both programme-specific and integrated messaging to meet the business interests of our members, and how these can be supported through regional and tailor-made in-country marketing efforts. The Director of Marketing, North America also works closely with the wider GSMA marketing team.

Key to success in this role will be staying up to date with the latest industry trends, particularly when they related to members’ needs, successfully position GSMA as the guiding beacon of the industry through programs and regional activities, maximize GSMA’s impact in the region.

Responsibilities

  • Responsible for setting the marketing strategy/plans for North America region in line with overall GSMA marketing guidelines and regional requirements.
  • Responsible for leading the market trends analysis and promoting GSMA key industry initiatives, programs and projects.
  • Support the design and lead the execution of marketing activities of GSMA programmes in the North America region, including GSMA & industry events.
  • Lead GSMA regional & internal communications activities (i.e. website, newsletter, presentations and campaigns) ensuring that all marketing content is in an appropriate and consistent voice.
  • Work closely with the GSMA membership team to establish a relevant marketing communications strategy for regional member engagement.
  • Lead marketing for related regional reports, leveraging key data and trends across all available channels and to all identified stakeholders and audiences to support the regional agenda.
  • Create and execute marketing plans for region-specific publications. In partnership with external design agencies, proactively lead and manage the design, production and print of all region-specific collateral outputs, including timelines and budgets.
  • Map key external influencers in the region, which can be leveraged to effectively promote GSMA activities and outputs.
  • Lead organization and execution of events from the regional office (i.e. workshops, regional forums and C-level round tables).
  • Support GSMA Ltd in the organization of events in the region, including Mobile World Congress Americas and the Mobile 360 series, liaising with local resources for logistics.
  • Ensure proper implementation of GSMA marketing/branding guidelines in all activities and materials used by regional office.
  • Define appropriate measurements for marketing activities and events. Track and analyse results. Recommend improvements to maximise impact.

About You

The successful candidate will have

  • Extensive technical communications and marketing background, developing and implementing marketing plans that deliver tangible impact, with comprehensive measures to determine success.
  • A proven record of proposition development and the ability to influence and add value to GSMA programs in strategy, technology and advocacy.
  • Strong writing skills: messaging, leadership positioning and narrative development.
  • Experienced storyteller and visual campaigner in the tech industry.
  • Hands-on management of optimising web and social media content.
  • Experience promoting marketing outputs such as guidelines and toolkits, white papers, reports, case studies and executive summaries.
  • Experience working in an international environment with deep understanding of the North American ICT business culture and political environment.
  • Segmentation of audiences/ influencers and the creation of targeted messaging and content for each segment.
  • Substantive and demonstrable track record of high quality corporate & technical marketing delivery in complex and challenging business-to-business environments.
  • Advanced knowledge of MS Office (Excel, Word and Power Point).
  • Experience of working with multiple internal stakeholders and with geographically dispersed teams in a matrix structure.
  • Minimum 10 years’ experience in multinational tech companies.
  • Proven negotiation skills and experience in managing external suppliers and agencies.
  • Willing to travel, as and when required by the role.
  • Great communication skills in English.

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

We offer a working environment that reflects our organisational values. We also hire in line with our values and recruit candidates who demonstrate a strong affinity with these 7 principles:

  • DREAM BIG – Demonstrate vision and insight to lead the industry forward
  • BE BOLD – Have the courage to take risks and make tough decisions
  • OWN IT – Take full accountability for your decisions and actions
  • WORK AS A TEAM – Collaborate to deliver impactful results
  • DO THE RIGHT THING – Conduct yourself with honesty and integrity at all times
  • SHOW RESPECT – Treat others as you would expect to be treated
  • LOVE WHAT YOU DO – Bring passion and pride to your work

To learn more about the GSMA, visit our careers site, our LinkedIn page and our Twitterpage.

To apply for this job please visit gsma-hr.secure.force.com.

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