Marketing Coordinator (Writing & Content Creation Focus)

Company Details

AVL

Development, Testing & Simulation of The Powertrain System

AVL_List

Overview

The marketing coordinator will assist the marketing manager/supervisor with a variety of day-to-day and long-term projects, including campaign creation, event organization, writing and design. He or she will be a flexible self-starter who (1) communicates clearly, (2) multitasks gracefully and (3) manages time effectively. A successful marketing coordinator will take ownership of deliverables and have pride in the quality of his or her work.

Responsibilities

  • Write, design and distribute public relations and promotional materials – such as brochures, news releases, articles, newsletters, Google AdWords advertisements, social media posts, etc. – with clear, targeted messaging.
  • Help maintain North American affiliate website with current articles, photos and event information.
  • Organize/design email campaigns and event invitations using Salesforce and Marketing Cloud.
  • Create compelling, attractive presentations along with other AVL team members.
  • Keep up-to-date on new global marketing processes/tools for CRM, media storage, etc.
  • Maintain and facilitate contracts, calendars and schedules for tradeshow, advertising and promotional activities.
  • Coordinate internal stakeholders to execute events smoothly from research and booking space to shipping and logistics.
  • Help organize and provide onsite support at select events.
  • Work with purchasing and finance departments to order promotional items, pay invoices, etc.
  • Assist in daily competitive research and evaluate new marketing opportunities for events.

Qualifications

  • Bachelor’s degree (marketing/communications concentration preferred)
  • 0-2 years of experience
  • Strong attention to detail and emphasis on quality
  • Experience writing clear, compelling copy for print and digital use
  • Computer skills:
      • MS Word, Excel, PowerPoint and Outlook
      • Adobe Photoshop, Illustrator, InDesign and Acrobat Professional
  • Beneficial experience:
      • Graphic design
      • Photography and videography skills
      • Tradeshow and event coordination/logistics
      • Digital analytics experience

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