Manager – Brand Content

Company Details

Quality Sporting Goods | Top Hunting, Fishing & Outdoor Gear

Academy

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Reporting to the Director of Brand + Content, this role requires a strategic approach to building meaningful content plans. As an important leader in our ability to drive long-term brand loyalty, in-depth knowledge of key content platforms, how they interact, and a consumer-centric mindset will be critical for the success of this individual. Candidates will be expected to display a scrappy approach to problem solving and be detail oriented in driving an idea through creation and ultimately distribution. Excellent communication and focus on delivering quality content on time and on budget are a pre-requisite for this position.

Job Description

Education:

  • Bachelor’s degree in Marketing or Business or relevant field of study

Work Experiences:

  • 5+ years of work experience in brand strategy and consumer marketing.  Experience leading social media and content production with an emphasis on video a plus.

Skills:

  • Adept at converting brand strategy into value add content plans that support key business metrics
  • In-depth knowledge of digital content distribution channels and how to develop the right content for each to drive authentic consumer engagement
  • Organized with strict attention to detail, and meeting critical deadlines within a high volume, fast-paced environment
  • Analytical, with strong problem-solving abilities and creative resolution skills – scrappy player focused on how to maximize non-working investment
  • Self-motivated with the ability to meet and exceed position requirements under minimal direction and supervision
  • Strong interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
  • Always professional, effective, and ethical as an individual contributor and member of a team
  • Proficient use of software programs, including Word, Excel, PowerPoint, Keynote
  • Acceptable level of hearing and vision to perform job duties

Responsibilities:

  • Be an advocate for the Academy brand by driving consumer engagement and loyalty
  • Lead idea generation and content planning based on strategic priorities set by the Brand
  • Responsible for execution of innovative and customer centric content across distribution channels
  • Drive top of funnel engagement that supports traffic and conversion at academy.com and brick and mortar locations
  • Manage the creative production process for all content: pre-production, production, and post production
  • Partner with agencies and vendors to drive innovative content ideation and production
  • Collaborate with the organization to ensure planning and distribution is managed effectively
  • Develop and execute business process to maximize efficiency and cost for all productions
  • Leverage insights and analytics to optimize content production
  • Manage budgets and reconciliation for necessary productions
  • Develop understanding of Academy policies, procedures, safety rules
  • Duties may change; team members may be required to perform other duties as assigned

Physical Requirements & Attendance

  • Acceptable level of hearing and vision to perform job duties
  • Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Full time

Equal Opportunity Employer

To apply for this job please visit academy.wd1.myworkdayjobs.com.

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