Director, Content and Product Marketing

Company Details

We solve Investment, Insurance and Retirement challenges, helping individuals, organizations and communities reach their goals.

Prudential

Description

PGIM, the global investment management businesses of Prudential Financial, Inc., is one of the world’s leading money managers. With offices in 16 countries and over $1 trillion in assets under management, clients rely on our risk management expertise, intellectual capital and creative solutions to realize their investment objectives. We are passionate about delivering investment returns for our clients and dedicated to our greatest asset – our people. Do you want to be part of a multi-manager model that enables each business to maintain its own investment culture? Learn more about who we are and how we can work together.

At PGIM Investments, we consider it a great privilege and responsibility to help investors participate in opportunities across the global markets while meeting their toughest investment challenges. We offer a diversified suite of actively managed funds across a broad spectrum of asset classes and investment styles, with over $95 billion in assets under management.

Position Summary:

With input from business partners including product managers and asset managers, the Content Marketing Director will author and develop compelling marketing content to support PGIM Investments’ fixed income product suite and drive business development efforts. This role is also responsible for the development and execution of marketing plans collaborating closely with the Product Management, Digital Strategy, and Channel Marketing teams.

Responsibilities include, but are not limited to:

  • Act as the foremost expert in Marketing for the fixed income product suite. Guide other marketing team members to ensure consistency in message and product positioning.
  • Create, manage, and deliver integrated marketing plans in support of product line, taking into account business cycle, market environment, marketplace demand and target audience(s) and reflecting a variety of media including marketing materials, advertising, public relations, web/e-media, social media, research/strategic analysis, and thought leadership papers.
  • Conceptualize and develop marketing content in support of fixed income product suite; deliverables may include fund highlights, thematic content, timely market-driven events, topical articles, website content, etc.
  • Leverage, edit and reconstruct existing collateral as needed to support different delivery mechanisms.
  • Develop well-thought out creative briefs clearly articulating project scope, positioning points, supporting data, visual ideas and written direction.
    Independently lead meetings with key stakeholders to review ideas and solutions, and actively participate in working groups with product team members.
  • Establish strong working relationships with key business partners such as Product Management, Sales, National Accounts, Channel Marketing, Communications, Legal and Marketing Review.
  • Validate and test new ideas based on research/industry trends, and collaborate with other business partners to gather competitive information and identify new opportunities.
  • Support various ad hoc marketing projects and initiatives as appropriate.

Qualifications

  • 7+ years of  Financial Services industry experience required. Investment product marketing/product management preferred; strong preference for prior experience marketing fixed income product structures; experience in marketing new funds and promoting existing products.
  • Series 63 & 7 license preferred; must be capable of obtaining licensing within 120 days if not currently held.
  • Bachelors degree required. CFA or CIMA designation preferred.
  • Seasoned fixed income product marketer/product manager with in-depth knowledge of the capital markets and fixed income investment products; must be able to apply this knowledge to product positioning, content deliverables and supporting graphics.
  • Proven experience developing investment content and messaging for multiple audiences delivered through print and digital mediums.
  • Demonstrated team leadership skills with the ability to build cooperative working relationships combined with the ability to take ownership and drive results.
  • Strong research and analytical skills, with an exceptional attention to detail.
  • Strong written and oral communication skills.
  • Exceptional project and time management skills with ability to effectively manage competing priorities.
  • Previous experience working in a sales-driven, multi-channel, distribution environment.
  • Proficient in Microsoft PowerPoint, Word and Excel.
  • Experience using Morningstar Direct preferred.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

Job Function

 Marketing

Primary Location

 United States-New Jersey-Newark

Schedule

 Full-time

To apply for this job please visit pru.taleo.net.

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