Director, Brand Development

Company Details

Personalized Digital Media Powered By The Largest Database Of Shopper Purchase History In The World.


Director, Brand Development


Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters of (280 million) American shoppers.  With the world’s largest shopper purchase history database driving all personalized media across our networks, Catalina drives lift and loyalty for the world’s leading CPG brands and retailers. We target consumers with the right behavior-based message when it’s most impactful via the channel that’s most likely to reach them — digital or in the store.


This position calls for an individual who is action oriented with an ability to think strategically while also maintaining a passion for tactical detail level execution.  In this role you will be responsible for generating revenue by penetrating specific national accounts and serving as a marketing consultant that provides efficient and effective programming solutions via the Catalina network.  It will be critical to possess a combination of sales skills, marketing knowledge and analytical ability.  The individual will be equally comfortable working with marketing vice presidents as they are assistant promotion managers.

Key Responsibilities

·Achieve revenue goals by serving as a marketing consultant.  Confirm objectives, utilize insights/custom insights to provide a deeper understanding of the problem, sell targeted campaigns that deliver measurable success against the clients’ KPI’s.

·Develop a business plan that includes Omni-Channel solutions & new advertising capabilities to increase client penetration and revenue growth.

·Build and manage relationships across multiple clients, multiple functions (brand marketing, field sales, consumer promotion) and at all levels of the organization.

·Manage accounts including revenue forecasting and the managing of programs, budgets and accounts receivable.


·Education: Bachelor’s degree.

  • Experience: Five to eight years previous sales/marketing experience in CPG industry, emphasis in marketing, promotion or sales. Experience in digital/mobile roles in CPG industry or account management in digital/mobile agency a plus.
  • Strong knowledge of marketing and sales, with emphasis on the CPG manufacturer/retail sales environment.
  • Excellent communication skills and the ability to interface and sell at all levels of management.
  • Proven track record of developing relationships with clients, co-workers, vendors and business partners.
  • Strong analytical skills and attention to detail.
  • Budget management, financial projection skills.
  • Ability to work independent of supervision and make decisions of wide variety and complexity.
  • Able to professionally perform multi-media sales presentations.
  • Organization and time management skills.
  • Strong working knowledge of Excel and proficiency with other basic software packages (Word, Outlook, PowerPoint).
  • Able to understand several manufacturer categories and make recommendations to address strategic brand initiatives.


  Be a trusted partner:  Act with integrity and positive intent

  Focus on the customer:  Keep the needs of both internal and external customers as well as

  consumers front and center

  Act like an owner:  Think holistically about how your role helps fulfill our Mission

   Be innovative:  Share and scale the best ideas regardless of origin

  Strive for simplicity:  Add meaning and eliminate complexity

  Value personal and professional growth:  Contribute to an environment that enables

   individual, team and organizational success

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job.  Incumbents may be required to perform other job-related tasks other than those specifically presented in this description.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.

Note to Recruiters and Placement Agencies:  We do not accept unsolicited resumes from outside recruiters /placement agencies;   Catalina will not pay fees associated with resumes presented through unsolicited means.

About Us

For those seeking to make a difference in the rapidly advancing world of data and analytics, Catalina offers an innovation-rich learning culture for career growth with global potential and an opportunity to influence how the world’s consumers shop and interact with their favorite brands and retailers … today and tomorrow. Employees are empowered with the tools they need to drive their development, manage their career and attain results-based rewards in our global setting. Catalina’s 30+ year history of growth makes it a great place to build a career.

To apply for this job please visit

Note to All Applicants:

Please include this sentence “I’m a potential candidate applying from” in your application to your desired job.

Remember to send a copy of your application to our email at so that we can help you in any case necessary. Please specify in your email the Job Title and Job Link on our site.