Digital Media and Branding Strategist

Company Details

Carillon provides uncompromising care and peace of mind for NC's seniors and families. Come home to the premier assisted living and Alzheimer's care community.



We are searching for a Digital Media and Branding Strategist who can focus our online and offline branding strategy to drive lead generation and resident move-ins including by developing content for our social media, website and ad placement. The ideal candidate should have experience with resource allocation through all media outlets with the focus on a digital approach. This would include familiarity with SEO and PPC campaigns. You will be working out of our Raleigh Corporate Office (this is not a remote opportunity).


  • Help define and implement strategic brand and media presence
  • Drive lead generation and move-ins through digital and social media strategies
  • Make recommendations about resource allocation based on analysis of success throughout all media channels, both online and offline, including organic search, PPC, social media, print, postcard, email and radio
  • Develop content for social media, including Facebook, as well as the website, blog and other online advertising opportunities
  • Expand Alzheimer’s support forum for families of people with dementia
  • Monitor and respond to reviews to maintain positive online presence and oversee reputation management.
  • Develop content for print advertising (newspaper, postcard, etc.) that is complimentary to online presence and advertising branding and strategy
  • Optimize website positioning in both organic and paid search, including paid advertisement design, keyword evaluation and A/B test campaigns
  • Work with the marketing team on driving traffic to facility events through planning, e-vites and other advertisements


  • 3 – 5 years of experience in an equivalent role
  • Understanding of brand management strategy development with focus on digital media
  • Experience with strategic resource allocation across all marketing channels
  • Familiarity with SEO best practices
  • Experience working with PPC campaigns, specifically on Google Adwords
  • Proficiency in use of web analytics including Google Analytics and Advanced Web Rankings
  • Knowledge of WordPress website structure for blog posts and updating website information
  • Social media content development with a common branded message across all online activity

Bachelor’s degree in related field.

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