Digital Content Strategist

Company Details

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State Farm is seeking a Digital Content Strategist for our Digital Assets & Strategy team.  This position is responsible for creating digital content adoption and content strategy as part of go-to-market strategies and plans.  Additionally, this position will require collaboration across multiple disciplines, with a focus on product positioning, messaging and marketing.

Duties and Responsibilities:

  • Provides content and content strategy as part of the digital user experience
  • Collaborates in multi-disciplinary environment to produce digital artifacts
  • Uses digital standards and style guides to ensure design consistency across the enterprise
  • Determine the overall digital content strategy, requirements, and potential content sources, informed by usability best practices, company brand standards, and competitive research in close collaboration with multi-disciplinary design team
  • Develops or oversees the development of all content to be included in the solution
  • Excellent communication, training, and presentation skills
  • Proven experience in multi-disciplinary team environment
  • Analyzes the use of website content and design; takes steps as necessary and affordable to improve information content architecture and design
  • Coordinates the development, integration, format design and release of content from writers and designers
  • Works independently and receives minimal guidance
  • Acts as a resource for colleagues with less experience

Desired Skills/Experience:

  • Prior experience in both developing and executing digital content strategy
  • Literacy in design tools and digital technologies with understanding of digital product design process (i.e. springs, agile)
  • Ability to work in a role that, at times, may have a degree of ambiguity
  • Formal education or training communications, journalism, marketing or related course of study
  • Experience with human-computer interaction (HCI) is a plus

Additional Details:

  • Job may require limited travel via commercial transportation and/or driving motor vehicles, and may include weekends
  • Requires education and/or experience in content creation and/or strategy

Why State Farm®?

Our commitment to customers makes us the No. 1 insurer of cars and homes in the United States.

This same commitment to our work force is how we got here and how we stay here. Our 90-year track record highlights State Farm as an employer of choice committed to providing career opportunities that last a lifetime.

From diverse backgrounds and talent, to meaningful work and comprehensive benefits, “Like a good neighbor…” isn’t just a slogan. It’s who we are and how we do business.

Check out our Video Gallery to learn more.

Benefits: Total Rewards

Our Total Reward benefits package includes:

  • Competitive starting salary
  • Annual merit reviews
  • Annual bonus potential

You may also be eligible to participate in Medical, Dental, Life and Disability Insurance, Vision, 401(k) Plan, Credit Union, a fully funded retirement pension plan, and more.

For more information about our company, careers and Total Rewards, visit You can also learn more about what to expect from our employment process here.

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