Digital Communications Manager @NYCHRA

Company Details


The NYC Human Resources Administration/Department of Social Services provides assistance to New Yorkers with economic needs and social services.


Job Description

The Office of Communications and Marketing is recruiting for one (1) Administrative Public Information Specialist M I to function as a Digital Communications Manager who will report to the Director, Digital Communications, with wide latitude for independent initiative and judgment, the Digital Communications Manager will manage and update the Agency’s external website, internal intranet, and all Agency social media channels, including Facebook, Twitter, Instagram, and LinkedIn. This position requires knowledge of local, state, and national politics and government, as well as some experience working on electoral campaigns, in the advocacy field, and/or in government. The candidate must express a familiarity and keen interest in any of the following issues: social service delivery, fighting poverty, ending income inequality, fighting racism and identity-based discrimination, and other related issues. Familiarity with advocacy, organizing, and research related to poverty, homelessness, and other similar issues is critical.The Digital Communications Manager will develop online and social media marketing strategies for diverse audiences and produces online content focusing on the agency’s work for posting to all websites and social media. As the agency’s primary social media professional, manages HRA’s social media presence on Twitter, Facebook, and LinkedIn. Explores other social media platforms and makes recommendations for the utilization of social media. Coordinates with City Hall and other City agencies on key messaging.

The Digital Communications Manager will:

•  Maintain and build new pages for DSS web properties, working with DoITT and MIS.

•  Troubleshoot and solve limitations/issues that may arise in day-to-day web use by DSS staff,
seeking direction from the Digital Communications Director and Deputy Commissioner of External
Affairs; prepare ad-hoc reports for management regarding social media queries.

•  Serve as liaison to MIS/ITS for technical issues, help with testing and launching new projects,
including developing the Intranet functionality and design so that it better serves DSS staff.

•  Coordinate a system with agency program areas and the Office of Human Resources (HR)
to ensure necessary updates to DSS’s external site and intranet, including Commissioner’s
messages, internal and external communications and employee engagement initiatives are
properly reflected.

•  Liaise with a variety of external vendors on digital advertising and outdoor advertising, as needed.

•  Serve as one of the technical administrators of the External Affairs contact database, liaising
between users and MIS/ITS on system improvements.

•  With the help of the Office of Constituent Services (OCS), represents the agency by responding to
queries received on social media, usually regarding SNAP cases. Conduct research, utilize
discretion, prioritize the urgency of inquiries, and refer queries when necessary in order to ensure
appropriate and timely responses.

Minimum Qual Requirements

1. A Baccalaureate degree from an accredited college with 24 credits in English, journalism or public relations, plus five (5) years of full-time paid experience in public relations, journalism or advertising, including two (2) years in an administrative, supervisory or consultative capacity; or
2. A combination of education and/or experience which is equivalent to “1” above. Graduate study in English, journalism, or public relations may be substituted for up to one year of required experience. However, all candidates must have at least two (2) years of administrative, supervisory, or consultative experience in public relations, journalism or advertising.

Proposed Salary Range:

$ 54,643.00 – $ 85,000.00 (Annual)

Additional Information

The federal government provides student loan forgiveness through its Public Service Loan Forgiveness Program (PSLF) to all qualifying public service employees. Working with the DSS/HRA/DHS qualifies you as a public service employee and you may be able to take advantage of this program while working full-time and meeting the program’s other requirements.

Please visit the Public Service Loan Forgiveness Program site to view the eligibility requirements:

To Apply

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

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