Content Marketing Specialist

Company Details

Freight Shipping Services from J.B Hunt

jbhunt360

Job Description Summary:

The Content Marketing Specialist works within the Corporate Marketing department at J.B. Hunt and reports to the Content Manager. The role is responsible for creating and producing marketing content intended for both internal and external audiences. The Content Marketing Specialist will assist in the development of marketing communications strategies that support corporate and business unit short- and long-term objectives.

Job Description:

The Content Marketing Specialist works within the Corporate Marketing department at J.B. Hunt and reports to the Content Manager. The role is responsible for creating and producing marketing content intended for both internal and external audiences. The Content Marketing Specialist will assist in the development of marketing communications strategies that support corporate and business unit short- and long-term objectives.

Responsibilities include:

  • Assist in content marketing initiatives to drive traffic, engagement, and leads
  • Write copy in a manner that elevates the brand and advocates our service offerings
  • Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral. 
  • Generate content for blogs, press releases, white papers, case studies and testimonials
  • Develop sales content for presentations, RFP templates and trade show events
  • Write email content
  • Assist in developing social media strategy and content development.
  • Assist in writing compelling scripts for video content
  • Assist in the development and management of a content/editorial calendar
  • Measure and optimize content on a regular and ongoing basis
  • Ensure all materials are consistent with brand and style standards
  • Review all marketing materials to correct errors in grammar, spelling, usage, facts and style
  • Research facts to ensure accuracy and eliminate errors and misstatements
  • Research industry trends, collect and compile articles and information from internal and external resources for the company’s use

The successful candidate for this role will:

  • Have writing and editing skills including experience in market research, copywriting or content management
  • Understand social media basic best practices, which content and approaches work on each and why
  • Have basic knowledge of SEO, Google Analytics and email analytics
  • Have working knowledge of various styles of writing (AP, APA, MLA, Web, etc)
  • Have impeccable attention to detail and quality of marketing materials developed

Qualifications:

 What does it take to be considered?

  • Bachelor’s degree with a concentration in English, journalism, communications, advertising, public relations, business or related field, MBA preferred
  • One year of professional experience in copywriting, market research or content role at an agency or in-house marketing department
  • Expertise in Microsoft Office (PowerPoint, Word and Excel). Knowledge of Adobe Creative Suite is a bonus

Qualifications:

Bachelors – Advertising, Bachelors – Business Administration/Management, Bachelors – English, Bachelors – Public Relations, Marketing, Masters – Business Administration/Management

Company Overview:

Fortune 500 experience. Career Development. Nation-wide opportunities. We are J.B. Hunt.

Our success comes from strategically placing you in the most suitable role. Whether you have a passion for operations, sales, engineering, or information technology, we can jump start your career!

J.B. Hunt Transport, Inc. is no stranger to the transportation logistics industry. From our humble beginnings in 1961, with only five tractors and seven refrigerated trailers, we have evolved into one of the largest transportation logistics companies in North America. We provide safe and reliable transportation services throughout the United States, Canada and Mexico. Our four business segments (Intermodal, Dedicated Contract Services, Truckload, and Integrated Capacity Solutions) allow us to provide customized freight solutions for customers big and small. It’s no wonder we have been named one of America’s Most Admired Companies by Fortune Magazine.

J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.

To apply for this job please visit jbhunt.wd5.myworkdayjobs.com.

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