Content Marketing Senior Director

Company Details

We are a pharmacy innovation company with a simple and clear purpose: Helping people on their path to better health.


Job Description

The Senior Director, Content Marketing will lead B2B content strategy for CVS Health key audiences including Payors, Providers, Health Systems and Pharma. This is a broad ranging and high impact role managing creative content direction, production, and execution, while ensuring business objectives are met by delivering high-quality, effective, and innovative creative content work.

The ideal candidate is a digitally-savvy content professional with a mix of strategic skills, the ability to create unique and differentiating content types, use data to shape content decisions, operating excellence, and the know-how to implement end to end processes to maximize content engagement outcomes.

This leader will help lead the evolution of the PBM Marketing’s strategy and execution across the buyer’s journey using content creation, digital design and execution approach across range of content asset types. Effectively managing and developing the in-house team of brand journalists, content strategists, as well as working with outside agency partners to support the evolution, is critical to success. This individual will need to have an incredible passion and desire to lead, inspire, and evolve a content strategy vision for CVS Health. They will need to be a champion, advocate and influencer communicating with senior leadership, PBM Marketing and Sales how strategically-produced content can be a differentiator for client experience and business outcomes. They will lead and inspire teams of content creators to enhance company’s profile, build audience engagement, and influence client and prospect behavior.

Required Qualifications

– 15+ years of demonstrated B2B marketing experience, managing interdisciplinary content teams, within a technology, professional services, or healthcare industry.

– 5+ years of experience managing and leading teams for multi-channel content creation.

– 5+ years of experience managing content creation and marketing across a diverse set of B2B audiences.

Preferred Qualifications

– Master’s degree is preferred


Bachelor’s degree is required; equivalent work experience may substitute.

Business Overview

CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking Advice and Counsel

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

Our culture

CVS Health core values of Innovation, Collaboration, Caring, Integrity, and Accountability not only support our purpose of helping people on their path to better health for our customers and patients, but they also apply to how we support our more than 250,000 colleagues. You will find our culture at CVS Health, and our leaders encourage personal and professional growth.

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