Content Marketer

Company Details

Build high-converting landing pages and popups for your marketing campaigns.


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Posted by Unbounce on Wednesday, December 13, 2017

Are you a strong writer with B2B or SaaS marketing experience?

We’re seeking a growth-focused Content Marketer to help us execute on marketing assets spanning the funnel. In this role you’ll research, write, edit, and publish original content supporting demand and lead gen efforts, product releases, thought leadership, and more to attract and convert an audience of sophisticated marketers who run paid ads.

This role is ideal for a writer excited to produce all kinds of assets—from product solutions pages, to educational resources, to top of funnel blog posts.

Reporting to the Marketing Manager for Content Creation, the ideal candidate will be a self-starter, comfortable executing on a deadline, and have a great eye for detail. This person should be familiar with keyword research, SEO best practices, and creating evergreen pieces that earn a top spot in a Google SERP (maybe even that sweet sweet featured snippet!).

If you’re comfy across many formats, and can write about SaaS products in an engaging way—we’d love to hear from you.

A Little Bit About You:

  • 3+ years of marketing + content, and copywriting experience, with a portfolio to share with us.
  • A degree in Marketing, Communications, or equivalent.

  • Solid writing and editing chops. You’re a proficient communicator and know your way around WordPress.

  • Experience doing keyword research and writing SEO content.

  • A healthy obsession with style guides and grammatical exactitude.

  • Experience in SaaS marketing. (Knowledge of today’s B2B marketer and their tech stack will help you in this role).

  • Strong organizational, multitasking, and project management skills.

  • Comfortable working at a quick pace with autonomy and flexibility.

  • Comfortable liaising with subject matter experts throughout the company.

Your Key Responsibilities:

  • Pitching and authoring SEO articles on topics related to pay per click advertising, landing page optimization, and other topics relevant to the Unbounce audience.
  • Crafting high-converting copy in the Unbounce voice and tone for mid-funnel landing pages, email nurture tracks, and the Unbounce website.

  • Managing our blog’s editorial calendar and liaising with contributors

  • Debuting and maintaining a consistent content delivery method (like social or email programs) to nurture top of funnel prospects into new trial starts

  • Executing on backlinking strategies and keeping content fresh.

  • Turning in pitches, articles, and copy that are a breeze to read and require minimal edits

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