With direction from the Content Development Manager and in collaboration with senior content development specialists and content strategists, develops competitive, innovative content for new or revised products—with focus on compelling electronic formats and functionality–that meet market needs and are designed to drive usage and grow market share. Manages content development of assigned projects from pre-contract stage through transmittal to production or other vendor, incorporating new processes, e-workflows, and technology as appropriate. Serves as primary contact for authors and SMEs throughout publication process.
Main Activities and Responsibilities
Builds understanding of market and customer needs for content in all formats.
Develops knowledge of devices and platforms; able to anticipate content rendering issues and guide authors in preparing content for maximum benefit to customers
Consults with content strategists, sales/marketing, and customers; attends national society meetings and author meetings; conducts market research on selected projects.
Plans/develops content for electronic and print delivery that meets market needs, is superior to competing content, and increases product market share
Analyzes competing products with content strategists; drafts strategy plans for revised and new content; works with content strategists and authors to plan content formats & delivery, organization and content templates; advises on content writing and development to yield best online discovery; participates in planning and implementation of content delivery and updates for ClinicalKey, Expert Consult, and other platforms; guides and generates ideas for e-functionality and features that aid usability and optimize customer experience.
Verifies submitted manuscript adheres to vision, plan and budget, and meets needs of electronic and print formats
Develops and communicates guidelines for writers regarding content and e-content enhancements, formats and extent, number of illustrations, and reference style; reviews all stages of writing to ensure that guidelines have been followed; monitors budget; works with writers to correct deviations from plan/vision.
Reviews and prepares content using authoring/content management tools (Habitat, RSuite, EMSS, etc) for transmittal to operations or vendors.
Consults with operations and vendors as well as SMEs to create highest quality content for all end products; creates content maps to link text to assets and envisions and creates enhancements for use in various electronic formats
Evaluates content; work with subject matter experts (SMEs) to modify as necessary to comply with content, format and size requirements for both electronic and print use; reviews materials for organization and clarity; ensures e-rights are secured for all content assets; checks for and obtain missing materials; completes transmittal forms; inserts and updates information in PPM ; evaluates quality of illustrations/video and other assets and obtain better when necessary; ensures that final transmitted content represents the best option for the customer and will move smoothly through production, e-production, multimedia or vendor process. Ensures that proper elements exist to allow for e-content asset development, conversion and reuse as necessary.
Oversees physical appearance of content in final products. Serves as resource for SMEs, operations and vendor throughout production/manufacturing phases.
Coordinates design and execution of cover and branding and interior style for e-products and print products; develops sample instructional materials illustrating intended formats and special format needs for e-assets for distribution to authors and for promotional purposes; works with art/illustration and multimedia departments to monitor quality and schedule of art and video programs; works with e-books and e-production groups to ensure that enhancements and assets are mapped to content properly and render correctly; evaluates illustrations and other assets and suggest improvements as appropriate. Troubleshoots problems arising during production; helps to maintain schedules; ensures that all required permission materials for print and electronic rights are obtained; continues to interact with writers and SMEs as needed.
Serves as resource for marketing and advertising.
Suggests materials for inclusion in promotional collateral; reviews copy for accuracy and completeness.
Functional and Technical Competencies
Thorough familiarity with requirements for content to move smoothly through publishing process internally or with vendors. Demonstrated ability to independently manage e-development and assignments for online or e-book development projects. Must have proven ability to work collaboratively with vendors and internal stakeholders. High comfort level and experience with technology, including e-books, tablets, and online tools. Experience managing writers/SMEs. Experience in managing multiple, high-priority projects. Familiarity with acceptable formats for digital text and art. Facility with Word, Excel, and internet research. Knowledge of e-devices and e-content workflows. Basic level of understanding of EPUB, HTML5, and XML as they relate to e-book publishing process.
Education, Knowledge, Skills and Experiences
BA/BS in English, Project Management, e-Learning, or related areas; 2+ years experience working on or supporting technology projects and/or developing content for print and e-book formats.
Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.
Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray’s Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries.
Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or firstname.lastname@example.org
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